The Institute of Public Diplomacy

Institute of Public Diplomacy engages in activities that will increase Turkey’s strategic value and enable it to leverage its soft power. In this context, the Institute encourages civil initiative and participation and facilitates the effective utilization of Turkey’s expertise, heritage and potential. 

The multipolar new world order is challenged by certain factors: The risks and ambiguities have increased; the areas for which global powers are in competition have multiplied; new actors have appeared on the scene and a new international arena has occurred. It has become, in this new international arena, impossible to behave, continue and get a result by utilizing the instruments and methods of the unipolar world order or Cold War period.

The new world order has its own conditions, norms, instruments and methods. The hard power policy of the Cold War has today left its place to the gravity of soft power. From now on, the persuasion has taken the first place, not the propaganda. As well as the diplomacy between states; the communication, interaction among public opinions; therefore “public to public diplomacy” has begun gaining importance.

In that kind of circumstances; the Institute of Public Diplomacy has appreciated as mission making studies which would provide Turkey’s accommodating with the new international arena and with the new world order; increasing its efficiency; introducing necessary methods and instruments which are necessary for reaching its regional and global objectives; its conducting the perception of itself and its composing the messages which would help build a true presentation.